Follow Up is Golden (After the Event)|
You did your before-the-event preparation. You worked the event with ease, and now you have a handful of business cards. What do you next? You follow up, of course! You’ll learn how … from the importance of collecting and recording information on business cards for populating your database to follow-up methods from email, handwritten notes, e-zines or newsletters to the time-proven telephone calls, business meals and referrals. You’ll also learn how to recognize and respond online and on the telephone to the four styles of behaviors I described in detail in the first course.
Prerequisite(s): CP002 (“Laying the Relationship-Building Foundation”) is mandatory. It is also strongly recommended that you have completed CP003 (“To Catch Trout, Don’t Fish in a Catfish Pond”), CP004 (“Create Effective, Powerful Verbal and Printed Business Cards and Know How to Use Them Effectively”) and CP005 ("How to Work an Event With Ease”) in the five-part “Building Relationships for Business and Career Success” series. This will have given you the basis for what to do before and during an event.